O-I presents innovative MyPour beer bottle at Dutch CRAFT Beer Conference

O-I presents innovative MyPour beer bottle at Dutch CRAFT Beer Conference

‘Artesanal 500’ bottle developed especially for craft and gourmet beers

Schiedam  Owens-Illinois, Inc. (NYSE: OI), the world's largest manufacturer of glass containers, will present the MyPour beer bottle at the Dutch CRAFT Beer Conference, on January 23rd, 2018 in Amersfoort. Whether a little froth or lavish head, for beer lovers, the foam says a lot about how appetizing and high-quality a drink appears. That’s why O-I has designed a beer bottle with an innovative asymmetrically shaped neck that allows a more precise and personal pouring of beer. This is particularly important for premium products in the area of ​​craft and gourmet beers.

The unusual feature of the bottle is the asymmetrically shaped neck. On one side, the slender neck has a diagonal connection between bottle body and bottle opening. Because of the air channel that is created, and depending on the rotation and angle of the bottle, the pourer can influence the way the beer runs into the glass, allowing each consumer to drink the beer in a personalized manner.

"This feature is especially interesting for microbreweries and niche suppliers. We know that craft and gourmet beer customers have a special relation with the beverage and what we proposed was to expand even further this experience, recreating the act of serving, through the MyPour bottle shape," explains Steffi Lenz, Innovation Project Manager at O-I.

Gerard Pille, Sales and Distribution Director O-I Benelux: “The new container is a competitive differentiator because it highlights the product in retail and enhances the customer relationship with the brand. "

Dutch CRAFT Beer Conference

On January 23, CRAFT, the branch association for independent beer brewers in Netherlands, organizes the second edition of the Dutch CRAFT Beer Conference in the Rijtuigenloods in Amersfoort, the Netherlands. Aside the MyPour innovation of O-I visitors of the conference can also discover other design possibilities of glass at the O-I stand (no. A1). As such, O-I also showcases its first Design Book, that includes more than 100 glass packaging designs from around the world. 

Contact us
Ilse Derijck Communications Consultant, Outsource Communications
Ilse Derijck Communications Consultant, Outsource Communications
About O-I

About O-I 

At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.